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 DEVELOPMENT PLAN |
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DEVELOPMENT PLAN
PRIMARY OBJECTIVE:
To clinch and maintain a berth in the Alberta Major Soccer League.
STRATEGIES FOR ACHIEVING OBJECTIVE:
1) Multi-team Men's Club System
Register one reserve team in addition to the regular team in order to allow the top team to recruit, train and seek Divisional championships. The reserve team would consist of less competitive players who still wish to remain affiliated with the main team and would allow for new recruits to prove themselves.
2) Women's Program
Register a Woman's team and utilize the same development tactics as for the men's team.
3) Youth Program
Explore partnerships with Community and/or Youth Clubs to allow for constant flow of younger talented players.
4) Technical Director
Sponsor a candidate's Coaching certification and employ him as Club Technical Director. That candidate would then be responsible for developing, implementing and monitoring training programs for the Men's, Women's and Youth systems. Emphasis on possession style of play with a high-tempo pressing defense and simple attacking triangle formations
5) Home Field Complex
Begin searching sites, designing plans and instituting a financial strategy to build a financially viable home field complex.
FIRST STEPS FOR IMPLEMENTATION:
1) Partnerships
Seek out partnerships with Edmonton businesses and organizations. Possible industries to be solicited include hospitality, financial services, automotive, etc. In return for financial donations, jersey advertising and discounts, team to offer itself for marketing, promotions and continued patronage.
2) Website
In order to have a central forum for communication, assist with partnerships and promote special projects, a website should be planned developed and maintained.
3) Club Name
Find a name that Edmontonians and sponsors can identify with.
TIMELINE
YEAR 1 - SUMMER 2004
-To assess the overall needs of the team in current division and begin implementation of the Club Development Plan.
YEAR 2 - SUMMER 2005
-To strengthen the team and finish first place in current division.
YEAR 3 - SUMMER 2006
-To securre the team's position in next division and strengthen it.
YEAR 4 - SUMMER 2007
-To finish first in next division.
EXTENDED TIMELINE
-To continue at a pace of two years maximum in each division until reaching the Premier division of EDSA. At that point the Club can then strengthen itself so it can bid for a place in the Alberta Major Soccer League - the Alberta Soccer Association's version of a semi-pro league.
- To commence a women's program in the Summer of 2010, following the same format as the men's program.
- To commence a youth/minor program in the Summer of 2012, with varying objectives depending on the age level. ie.developing a love for the game at the U-5 level, while developing individual skills at the U-13 level
-To secure a comprehensive sponsorship package, enabling the Club to continue its programs in a home field complex in the Summer of 2016.
STRUCTURE
1 OWNERSHIP GROUP
The ownership group would be comprised of a predetermined number of individuals who agree on the overall objective, structure and implementation plan for the Club. The current assets of the Club would be assessed and a financial value would be given to each share.
2 EXECUTIVE
The President, Secretary, Treasurer, 3 Vice-Presidents and Past-President receive all reports from the individual committees and report to the Board of Directors on a monthly basis. All Executive Committee members to be elected on an annual basis for a 1-year term. Would deal with the overall management of the Club, serve as official representatives of the Club and provide leadership within the Soccer community.
3 BY-LAWS
Would formulate the legal framework of the Club and disband once the Board of Directors approves documents.
4 REGISTRATION
Would register the Club as a legal entity and establish procedures for complying with all yearly legal requirements. Would also establish procedures for maintaining an on-going registration system for players.
5 COMMUNICATIONS
Would establish procedures to ensure all Club players are well informed of all events and activities.
6 FUNDRAISING
Would set-up regular Fundraising events.
7 SPECIAL PROJECTS
Would research developments in Soccer around the World, analyze feasibility and create action plans for implementation.
8 WEBSITE
Would maintain Club website with regular updates.
9 TOURNAMENTS
Would set-up annual tournaments to gain exposure within the Soccer community and Edmonton in general.
10 COACHING
Would identify Coaches for each team, establish a certification schedule for Coaches and deal with all Coaching related issues.
11 YOUTH
Would identify Community Leagues that are willing to establish official partnerships, allowing the Club to implement its policies in the community and gaining access to future players.
12 FIELD
Would look at sites, costs and all issues pertaining to establishing a Home Field complex.
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