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 Strategic Plan |
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Strategic Plan
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Mission
Phi Delta Kappa International, the leading advocate for public education, promotes quality education for all as essential to a democratic way of life by providing innovative programs, relevant research, visionary leadership, and dedicated service.
Beliefs
Beliefs that guide us as we strive toward our mission:
We believe in publicly supported education.
We believe that quality education for all is essential to the development and maintenance of a democratic way of life.
We believe in upholding the ethical ideals of research, service, and leadership.
We believe that leadership should be nurtured and developed.
We believe that a dynamic organization incorporates the needs of its members, is responsive to the environment and trends, and changes as needed.
We believe that diversity strengthens our association.
Strategic goals
By 2006, PDK will be recognized as the leader in advocacy for public schools and the education profession.
By 2006, PDK programs and services will address the needs of our constituents.
By 2006, PDK will be a culturally diverse organization consisting of at least 100,000 members worldwide from all segments of the education community.
By 2004, PDK will have a governance system that is efficient, democratic, and representative.
By 2004, PDK will increase revenues to match or exceed expenditures.
Strategies
Programs/Services. We will develop and implement programs, publications, products, and services that support the PDK mission.
NOTE: Two points were specifically emphasized -- PDK must identify the issues/services needed by Kappans in other countries and the association must respond to the professional needs of various generations of educators.
Advocacy. We will develop and implement plans to advocate for public education and the education profession. NOTE: To be recognized as the leading advocate, PDK will consider collaboration with other professional groups.
Finance. We will develop and implement a finance plan to include exploring alternative revenue sources, conducting a cost-benefit analysis for the various PDK programs and services, and exploring innovative approaches for funding PDK's programs, activities, governance, and technology.
Governance. We will develop and implement a plan to modify the governance process, including role and number of board members, area coordinators, districts, and chapters, as well as role and size of the legislative council, district conferences, and area leadership conferences.
Marketing. We will design a marketing plan that promotes PDK's niche and a marketing strategy that supports the PDK mission so that PDK can maintain and attract members.
Membership. We will develop and implement plans for becoming a culturally diverse organization consisting of at least 100,000 members worldwide from all segments of the education community.
Technology. We will develop a technology plan for assisting in the achievement of all the identified goals.
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