The Belles Performance Team: Meet the Director

Cher Fox - Founder/Owner/Executive Director
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Cher brings over 23 years of cheer & dance experience to the Belles Performance Team. She founded the BPT organization in Denver, Colorado in 2003. At that time, the only other Colorado dance teams for adult women were in the NFL & NBA. Her vision was to provide a unique opportunity for adult women to pursue their entertainment dreams while gaining valuable performance training & experience. This still remains one of the BPT’s goals today.

Cher was a varsity cheerleader in high school. After graduation, she began her adult performance career dancing in choreographed skits at a local themed nightclub. She was soon put in charge of the skit rehearsals as well as held responsible for new skit choreography. She remained in this position for 2 years while she also learned all other aspects of the nightclub entertainment industry.

Cher attended school at Kirkwood College, where she earned a degree in Computer Science. While at KC, she also took over the fledgling dance team program & in two years coached it from a non-season completing student activity (on the collegiate board’s funding chopping block), to a top 25 UDA & NDA nationally ranked dance team.   She also worked with the cheerleading team, integrating both teams into one spirit program.

During college, Cher worked for Pep Threads, a leading spirit uniform manufacturer, as a Territory Sales Manager. In two years, she grew territory sales by 100% & began designing custom uniforms.

Cher was a two year member of the C.R. Spirits Professional Dance Team. During her time as a Spirit, she was recruited to coach & perform for the Iowa Tractors minor league football cheerleaders. The Tractors were undefeated in their inaugural season & the cheerleading program was recognized as the best in the league. The Tractors were purchased & renamed to the Iowa Stars where Cher was again recruited, this time to the role of Entertainment Director. She continued to perform as well as created a junior Stars cheer program. During this period, she also taught a youth pom class & trained in jazz, ballet, modern & hip hop at the Dance Company.

Cher has consulted on the development & creation of numerous minor league entertainment programs, including for the Jackson Bombers, Kane County Eagles & Oskaloosa Knights. She is still contacted for consultation & is considered a pioneer in the minor league entertainment industry. She has been asked to contribute to several books on the topic of entertainment at the minor league level.

In 2001, Cher moved to Colorado. After two years of researching the Colorado dance community, she held auditions for the inaugural Belles Performance Team in the fall of 2003. She has since chameleoned the team into the Denver Titans minor league football dancers, the Colorado Wildcats minor league football cheerleaders & the Rocky Mountain Rollergirls Cheerleaders. She manages performances at the Las Vegas MGM Grand Hotel & Casino, the Pepsi Center, Colorado National Speedway, & the Denver Coliseum. The team has performed for the NBAE Celebrity Basketball League, the International Basketball League, & the Colorado Springs Skysox minor league baseball team. Cher currently negotiates all events, develops 6 websites, designs uniforms & graphic materials, digitally mixes music, & completes all accounting activities for the BPT. She is the featured cover model for the Sideline Romances novel, Missed Performances.

In 2006, Cher was the Promotional Model Manager for Powerhouse Entertainment. In 2007, she created the Rocky Mountain Spirit Blog online, home to all information on Colorado adult entertainment opportunities. In 2008, Cher was a runner up in the Ms. Planet Beach Gen-X International Spokesmodel search and currently holds the title of Ms. Planet Beach Gen-X Colorado. In 2009, Cher partnered with Allana Risenhoover, a former dancer for the BPT, to open the official dance studio of the Belles Performance Team, Allana’s Academy of Dance.  In 2010, Cher began her NPC Bikini competition career.  In 2011, Cher became a member of the Performance Ready Fitness, Figure and Bikini Team and placed 2nd and 5th in her first NPC Figure competition.

Cher enjoys spending time with her husband of 15 years, AJ, & her three dogs.  She is an IT consultant, working out & traveling in her spare time.