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Shoe companies too powerful?
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  Nickname: mikeyactive
Posts: 132
Member Since: 2/02/06

Posted: 4/11/2006 12:55pm
Views:   1520
Replies: 0
  Shoe companies too powerful?  
German shoe company Adidas made news today by signing an 11-year deal with the NBA to be the official uniform supplier for the league. Financial details weren’t disclosed—but we can assume it was quite a bit-- as Adidas is preparing to purchase Reebok for the low-low price of 3.7 billion dollars. Click here for the whole story.

So the question remains…do you think shoe companies represent too large an influence in youth sports (especially basketball)? Or do you think it’s an unavoidable consequence of a league where eighteen year-olds are welcome to join the professional ranks?

Check out the rest of the story on the eteamz blog...



  • http://blogs.active.com/eteamz/

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