Intercollegiate Women's Lacrosse Coaches Association: News
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UNDER ARMOUR PARTNERS WITH INTERCOLLEGIATE WOMEN’S LACROSSE COACHES ASSOCIATION, INC.
Under Armour Named Primary Corporate Sponsor and Exclusive Athletic Product Supplier
Baltimore, MD (April 2, 2008) – Under Armour, Inc. (NYSE:UA) Under Armour, Inc. and the Intercollegiate Women’s Lacrosse Coaches Association, Inc. (IWLCA) announced today a comprehensive five-year partnership. As part of the partnership, the IWLCA named Under Armour as their primary corporate sponsor and exclusive athletic product supplier. Under Armour, a leader in performance apparel and footwear, will be integrated into all facets of the IWLCA’s major initiatives including tournaments, academic awards, NCAA polls and coaches’ clinics. The Brand has become the official title sponsor for the Champions Cup, North-South Game and Capital Cup. In addition to on-field sponsorships and presence, Under Armour is the new title sponsor for the IWLCA’s National Coaches Poll, and presenting sponsor of the Annual Coaches Meeting and Clinic. “Since our inception, supporting the growth of women’s lacrosse has been an integral anchor-point for our Brand,” said Tori Hanna, Director of Women’s, Sports Marketing. “We look forward to taking women’s college lacrosse to new levels by combining our proven innovation in integrated marketing with the IWLCA’s dedication to promoting the game of lacrosse and the education of its coaches.” The partnership also highlights Under Armour and the IWLCA’s off-field commitment to college women’s lacrosse players. Through the IWLCA-Under Armour Academic Honor Roll Team and the IWLCA-Under Armour Academic Merit Squad Team, student-athletes will be recognized for their academic accomplishments and outstanding volunteer service in their communities. “We’re honored to partner with Under Armour and have tremendous respect for the brand’s on-field authenticity in college women’s lacrosse,” said Danie Caro, President, IWLCA. "Under Armour’s leading innovation in performance apparel and footwear reflects a cutting-edge brand equipped to create unique marketing opportunities that will generate unprecedented exposure for the IWLCA and our mission.”
About Under Armour, Inc.Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.
About the IWLCAThe IWLCA represents the nation’s intercollegiate women’s lacrosse coaches that work at 300 universities and colleges. Collectively, these coaches supervise 6000 female student-athletes which compete within Division I, II & III of the National Collegiate Athletic Association (NCAA).The purpose of the IWLCA is to develop among intercollegiate coaches a deep sense of responsibility in teaching, promotion, and maintaining the growth of women’s lacrosse in accordance with the highest ideals of fair play. In addition, the IWLCA strives to stimulate the development of quality leadership for women’s lacrosse programs by recognizing professional contributions to the sport and keeping members informed of current coaching techniques and trends. The association endeavors to identify and pursue issues relevant to women’s lacrosse coaches and to the sport of women’s lacrosse; and to provide a forum for the discussion of matters of interest to members of the Association. The IWLCA promotes cooperative efforts with other professional organizations interested in the development of women’s lacrosse and women’s athletics in general.
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Handout: ESTABLISHING A VARSITY WOMEN'S LACROSSE TEAM
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2007 NCAA Rules Changes
Handout: 2007 NCAA RULE CHANGES