Now I am not a football expert, but I thought these were good philosophies.
Physically Dominate the Defense: Being strong and physical on offense is not as important as it is on defense - it is MORE important. A dominant offense can break the other team down physically and mentally and control the ball AND the game.
Take Chances: No guts, no glory! All teams find themselves behind at times, and in need of a quick score. It is necessary to practice the quick strike if a team wants to be capable of scoring quickly when the need is present. Throwing the Play Action Pass on first down 30-40% of the time is a good start.
Script the opening plays. The number of plays predetermined is not important, only that there is a set offensive game plan in place. These plays are usually a combination of the plays a particular offense has had success with and ones that are expected to produce results against a specific opponent. Using a script can also keep a team from getting "rattled" if the opening moments do not go as planned.