Aceateteamz: Welcome
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Durjoy (Ace) Bhattacharjya is a NYC-based marketing and technology
strategy consultant. Born in Boston, Ace lived all over the country before
moving to Wellesley Hills, MA to finish high school. He likened his
experience to the movie "Running on Empty", but research has found this to
be an exaggeration. The Wes Andersen film "Rushmore" is said to be a more
accurate depiction. After graduating in International Relations /
Economics from Boston University, Ace began his career by helping to
market one of the first cellular phone systems in South Asia. This marked
the first of a long list of attempts (some successful and others less so)
to market new and emerging technology. Ace moved to NYC in early 1995 to
discover that his computer knowledge, formerly a social disadvantage, were
now in demand. He also discovered that his people skills, formerly a
disadvantage in technology, were now in demand to speak to the people
whose technology skills were in demand. After stints at a setup box
company and a well-known fashion house, Ace joined Corporate America at
the advertising giant Ogilvy and Mather where he was responsbile for the
IBM Business Partner website. During his tenure at Ogilvy, Ace also
realized a lifelong dream to "be part of the Detroit auto industry" by
producing the uber-corporate site Ford.com. But once it was built, Ace
realized that Detroit (and most of their cars) weren't really that great.
After a painful introduction to kidney stones, Ace founded the consumer
healthcare software company medicalrecords.com to help regular people
store, manage and share their personal health information. Ace now works
with advertising companies as a marketing and technology strategy
consultant. His random knowledge of obscure data has been somewhat useful
for a wide variety of companies including: BMW Motorrad, Pfizer, Maybach
(Mercedes Benz), Starwood Hotels, Jetblue and Smith Barney. Most of Ace's
marketing solutions involve telling the client to "be more authentic". He
notes that although roughly 50% of his ideas fail miserably, it is still
"significantly better than people with no ideas at all". Fautly statistics
aside, clients usually appreciate his innovative and insighttful approach
to marketing. In 2001, Ace married the lovely (and usually disapproving)
wife Usha. To put their relationship in perspective- Usha deeply dislikes
cold weather, but agreed to go to Iceland for their honeymoon only if they
would go to see the flowers first in Amsterdam. After moving from formerly
hep Chelsea, Usha and Ace now live in presently hep Brooklyn in a
"Specist" building that does not allow dogs. (They still disagree whether
Ace's idea to "corner the market" on Sony's robotic dog Aibo was actually
a good idea.) Ace is a board member of a youth development non-profit
based in Harlem and both Usha and Ace are members of the bohemian
bourgeous Park Slope food coop where they buy organic food in a
cruelty-free environment. Feel free to contact him directly, but it has
been noted that Ace's idea of a good time is to watch other people shop at
Costco.