AYSO 428: News: Herbalife sponsorship

FOR IMMEDIATE RELEASE

New Sponsorship Helps Expand AYSO Programs

The American Youth Soccer Organization (AYSO) has announced a
groundbreaking, 4-year sponsor relationship with HERBALIFE Ltd. (NYSE: HLF).
The partnership joins America's largest single-entity youth soccer
organization and one of the world's premier health and nutrition brands.

The most important opportunities that this Herbalife sponsorship will allow
AYSO to pursue are expanding and improving programs for players. This will
directly benefit our kids on the fields.

Other programs the Herbalife funding will help with directly support AYSO
volunteers and parents. These include expanded distance learning so
volunteers can more conveniently receive the education opportunities they
need and desire; the relaunch of PlaySoccer - AYSO's home delivered member
magazine; new member features for eAYSO; increased customer service for AYSO
Regions; the rebuild of soccer.org to be a more useful tool for AYSO
volunteers; new e-newsletters that give volunteers the opportunity to
exchange experiences and advice; and public service announcement commercials
for use by AYSO Regions on TV and radio. This program insures the ability to
fund those elements of the AYSO 25 Year Strategic Plan that are ultimately
adopted.

A Herbalife uniform logo (which will include a "Fueled By" designation and
appear directly below the traditional AYSO mark) that Regions can opt-in to
is a component of the sponsorship. When a Region chooses the Herbalife
uniform logo this year, it will receive $.50 per uniform to add to its own
income stream.  Herbalife is also paying for any additional costs of this
logo application. The use of the Herbalife logo is important to the success
of this partnership and we ask your Region to support it. Please opt-in when
your Region makes its next uniform purchase.

For complete information on this new program, please read AYSO-Herbalife
Sponsorship Frequently Asked Questions and the Statement from National
President Mike Wade located on the homepage of soccer.org